The Consumer Electronics Show (CES) 2026 in Las Vegas once again demonstrated why it is the most significant technology event of the year. From January 6 to 9, the world’s leading brands showed how the next wave of technology, especially artificial intelligence, next generation computing, smart ecosystems, and immersive displays, will change the world. The main attractions of this year’s show were not only new devices but also the ways in which whole ecosystems are transforming to be more intelligent, connected, and context aware.
Here, we highlight the main brands at CES 2026, their announcements, and the significance of these developments.
Different Brands at CES 206
| SAMSUNG | NVIDIA | LENOVO | MOTOROLA | AMAZON | ASUS | LG |
Samsung Larger Displays and Smart Experiences
Samsung was definitely one of the biggest brands at CES 2026. The Korean giant displayed a wide range of developments from entertainment at home to integrated AI experiences.
130, Inch Micro RGB AI, Enhanced TV
Among the stunning Samsung announcements was an AI, enhanced 130, inch Micro RGB TV that automatically adjusts the image based on the content and the surroundings. This huge screen is another example of Samsung’s commitment to ultra premium displays that not only offer visual perfection but also come with smart user- friendly features that can be used in the living room of the future.
Smart Living Platforms
In addition to the display, Samsung highlighted the interconnected experience on its SmartThings platform, which is intended to enable devices ranging from TVs to refrigerators to work together more efficiently through smart automation and context awareness features.
Why it matters: Samsung has been constantly coming up with new ways for people to consume content in their homes. It also uses AI in everyday devices and connects the ecosystems across screens, and appliances making technology more intuitive and immersive.
NVIDIA, AI Everywhere and Next, Gen GPUs
NVIDIAs role in empowering AI, graphics, and high, performance computing innovations was highlighted in their showcase with different brands at CES 2026.
RTX 50 Series and DLSS 4.5
NVIDIA presented the latest news about its RTX 50 Series GPU lineup and DLSS 4.5 technology. These focuses are aimed at delivering smoother real time graphics performance, enhanced power efficiency, and AI based upscaling, bridging the gap between great, looking games, professional content creation, and AI processing.
Enterprise AI and Developer Ecosystems
Besides the physical products, NVIDIA also presented their larger AI ecosystem, which features software platforms that facilitate machine learning, generative AI, and the automation of robotics processes, a clear declaration that the company’s ambitions are no longer limited to gaming, as it is building the entire AI infrastructure.
Why it matters: Hardware and software ecosystems offered by NVIDIA are the main two supporting structures that drive AI evolution and facilitate the realization of different purposes ranging from achieving better gaming graphics to the training and inference of AI models at a very high level.
Lenovo and Motorola Unified AI Across Devices
At CES 2026, Lenovo and Motorola unveiled to the world a future where devices could not only think but also act in a more connected manner through a unified AI ecosystem.
Qira AI Platform
Lenovo brought out the curtain on Qira, an AI platform that can run on a myriad of devices, be it laptops, phones, or wearables, by storing contexts, preferences, and work patterns from one form factor to another. This is a progression from separated AI assistants to an integrated multi-device intelligence.
Project Maxwell Wearable
Motorola’s Project Maxwell was rolled out as the reveal of a wearable AI assistant that is the key to the hands free way of living. This device, which is always within reach, is just one element of Lenovo/Motorola’s overall plan of infusing intelligence not only in phones and laptops but also in everyday life to a greater extent.
Why it Matters: A unified AI ecosystem is a harbinger of a world where people would not have to change their mental contexts when switching from one device to another, the experiences are going to be constant, smart, and personalized, no matter what the screen or platform is.
Amazon Alexa+ and Smart Home Integration
At CES 2026, Amazon is one of the different brands at CES 2026 who revealed their the next generation of its smart assistant platform called Alexa+, along with deeper smart home integrations.
Alexa+ Ambient Intelligence
Alexa+ is an AI layer that not only listens to the voice commands but also initiates giving insights, setting reminders, and smart home controls based on contextual situations and learned preferences, thus, moving beyond the usual command, response exchanges.
Amazon Ember Artline TV
One of Amazon’s device collaborations was the Ember Artline TV, a 4K QLED display with AI, powered content suggestions that change according to the room’s decor and how it is used, thus merging entertainment with lifestyle design suggestions.
This means: Amazon’s new products are a part of a bigger trend in which the company wants to bring to life the concept of ambient AI smart systems that are always there, understand your needs before you say it, and make everyday life comfortable without requiring you to give them instructions.
ASUS — AI First Across Devices
ASUS is one of the brands at CES 2026 unveiled a host of new products under one AI, first vision, basically they want to incorporate intelligent features so deeply in both hardware and software that customers cannot distinguish between them.
AI, Enhanced Laptops and Tools
The Zenbook and ProArt lines of ASUS laptops were among the highlights, featuring built- in AI acceleration for various user scenarios including productivity, creative workflows, and intelligent system optimization. It is through the use of on, device AI that these laptops are able to enhance capabilities for content creation, multitasking, and automation, among others.
AI Peripheral Ecosystem
ASUS has also brought to light the concept of AI companion tools such as USB AI accelerators and software upgrades designed to raise the level of AI, powered features independent of the main hardware platform.
Why it matters: Asus sees AI not as a mere add on but as an essential element of the computing experience that simultaneously determines the performance, usability, and creative workflows.
LG Displays, Smart Home, and Innovation Awards
LG was among the top brands at CES 2026. They walked away with several Innovation Awards and their smart ecosystem advancement along with other things was the highlight of their showcase.
Smart Displays and Innovation
Among LGs showcases were revolutionary display technologies and AI, powered home innovations. LG also concentrated on smart appliances that by learning the users habits can adjust themselves in order to save energy and provide greater comfort.
Mobility and In, Vehicle Tech
Furthermore, LG gave a sneak peek of their next generation in vehicle infotainment and mobility experiences. They suggested that AI will be a big part of how in the future we will be entertained and secured in our cars.
Why it matters: LGs wide range of products for the home, entertainment, and mobility sectors demonstrate how AI and connectivity are being woven into everyday products at an increasing rate.
In summary, CES 2026 was a display of brands evolving from merely releasing products to actually determining the ecosystems and the intelligence that will be behind future technology.
The key topics of discussion among Samsung, NVIDIA, Lenovo/Motorola, Amazon, ASUS, and LG were:
- AI everywhere: Intelligent systems working across different devices, not just isolated products.
- Ambient and proactive experiences: AI perceiving and anticipating needs rather than simply responding.
- Cross, platform continuity: AI’s behaviour going from phones to wearables to connected home devices in a smooth manner.
- Integrated hardware and software: At scale, performance optimization, efficient connectivity, and reliable user experiences.
In 2026, the narrative has shifted away from simply what devices are capable of, to how intelligence enhances experiences. At CES 2026, the companies declared that the future will be formed by connected, intelligent ecosystems that will elevate human capability, and quite a few of the technologies unveiled first this January will be the ones that dictate our lifestyle, work, leisure, and creative activities in the coming years.
Which brand’s CES 2026 announcement impressed you the most — Share your thoughts in the comments below! & Catch more CES 2026 insights on InsiderXP.
