Top 10 Richest Creators of 2025—You Won’t Believe Who’s at 10th Place!

In the last decade, content creation has boomed beyond expectations. What began as casual video uploads and blogs has now evolved into a multi-billion-dollar digital empire. Today, content creators aren’t just influencers; they are entrepreneurs, brand owners, philanthropists, and cultural icons. With platforms like YouTube, TikTok, Instagram, and Twitch, the digital world is buzzing with creators who have successfully turned their passion into profit.

The audience has been growing at an astonishing rate. Now billions of people are using platforms like TikTok, YouTube, and Instagram, and it is expected to increase further in the future.

Last year, leading creators across platforms like YouTube, TikTok, and Instagram generated a combined income of approximately $853 million, as reported by Forbes.

Here is the full list of the top 10 richest content creators in the world. 

Explore how they began their journeys, and explain what makes them the best creators in the digital space. If you’re curious about who rules the internet and how much they earn, read on!

Table: Top 10 Richest Creators, Their Net Worth & Total Followers

Source: Forbes

1. MrBeast (Jimmy Donaldson)—Philanthropist and an Entrepreneur

Yes! he is indeed the richest creator in the world.

What really sets MrBeast from other richest creators is the philanthropic purpose and huge giveaways. Whereas ordinary influencers bank on brand deals and corporate sponsorships when generating revenue, Jimmy Donaldson aka MrBeast puts most of his income back into content – scaling up every challenge, donation, and production value. Each video ties into a series such as his life-altering giveaways, grandiose stunts, or social experiments and he spends an excess of time on each seemingly simple video to pull at the heart-strings of the audience.

Beyond YouTube, MrBeast has expanded into multiple ventures, including

• Feastables—a booming snack brand competing with legacy food companies
• MrBeast Burger—a virtual restaurant chain launched across North America
• Beast Philanthropy—a dedicated channel and organization focused on giving back

He’s also embraced international expansion by launching translated YouTube channels, which helped him grow a truly global fanbase. As of 2025, he’s not just the richest creators—he’s arguably the most influential digital figure in the world.

2. Dhar Mann – Master of Moral Storytelling & Viral Empathy

Known for short motivational and life-lesson videos, Dhar Mann built a media empire by telling stories that resonate with millions.

Dhar Mann has carved out a unique space in the digital world by focusing on emotional, value-driven content. After starting as an entrepreneur and transitioning to real estate, in 2018, he stopped working in real estate entirely and began focusing on creating content. He started producing short scripted videos telling impactful life lessons about kindness, respect, and self-worth.

His content connects with users largely because it is simple, and has impact. Dhar doesn’t rely on trending topics or outrageous stunts – his videos use human emotions and convey moral messages. He created a full operation with a production house, Dharr Mann Studios, releasing high quality, short scripted content several times a week.

With an estimated net worth of $90 million and more than 80 million followers, Dhar Mann proves that positive, meaningful storytelling can be both viral and incredibly successful.

Dhar Mann Studios has now become a global brand, making him one of the richest creators and among the best creators for feel-good, viral storytelling.

🥊 3. Jake Paul – From Viral Star to Business-Focused Brawler

Controversial but undeniably influential, Jake Paul started on Vine before transitioning to YouTube.

Jake Paul is one of the most controversial but undeniably successful of becoming one of the richest creators. He first garnered fame on Vine for his comedic skits and outrageous antics, accumulating millions of followers. Next, he jumped to the Disney Channel; however, it was his YouTube career — mainly his daily vlogs, weird stunts, and outrageous pranks that propelled him into the public eye.

However, what sets Jake apart from many creators is his ability to pivot and adapt. In recent years, he’s made a name for himself in professional boxing, taking on his peers and seasoned professional athletes in highly lucrative pay-per-view fights. These events continue to generate millions in revenue and viewership turning Jake into a crossover entertainment personality.

Beyond boxing, Jake has built a diverse business portfolio:

• Betr: A sports betting and media startup co-founded by Jake
• Merch lines and brand partnerships tied to his personal image
• Investments in crypto, NFTs, and creator-tech tools

He’s also launched the Most Valuable Promotions label, supporting other fighters and influencers entering the combat sports world.

Jake Paul’s mix of digital charisma, business savvy, and a fearless approach to reinvention has helped him amass a net worth of $75 million and a combined following of over 60 million. Whether you love him or hate him, his hustle and adaptability secure his place among the richest creators in the world.

🎤 4. Rhett & Link – From College Buddies to Digital Empire Builders

Rhett McLaughlin and Link Neal, or Rhett & Link, have been internet innovators long before the influencer movement began. Their story began in the early 2000s as comedic creators, producing and sharing silly songs and sketches that laid the groundwork for a new breed of digital entertainment.

The big break for Rhett & Link came in 2012 with launching the wildly successful, Good Mythical Morning (GMM) – a daily YouTube talk show where they engage in ridiculous food challenges and product testing, share outrageous trivia and have deeply funny conversations. GMM became a cult show with millions of loyal fans, proving to producers and media companies that Rhett & Link are among the best creators in longer-form YouTube entertainment.

However, all of these successes go beyond the screen. Rhett & Link have built an actual company called Mythical Entertainment that includes:

• Mythical Kitchen, a spinoff food channel
• Podcasts like Ear Biscuits
• A premium membership community, Mythical Society
• The high-profile acquisition of Smosh, another legendary YouTube brand

Their growth strategy reflects thoughtful business intelligence: rather than taking the freeway to internet stardom (i.e. chasing viral fame), they have created a resilient business model using principles of community, consistency, and content variety. Their clean, eccentric branding appeals to all age groups and their revenue sources stem from ad revenue to merch, ticketed events, and digital subscriptions. Their anomaly coupled with humor and chemistry has built a loyal audience, making them two of the best creators online.

With an estimated combined net worth of $60 million and 45+ million followers, Rhett & Link are not only two of the richest creators, but also two of the most respected for building one of the most durable and creative empires on the internet.

🎧 5. Alex Cooper – The Queen of Podcasting Power Moves

Alex Cooper redefined what it means to be a content creator within the podcast landscape. Alex came onto the scene with the audacious, show Call Her Daddy, launched under Barstool Sports in 2018. The podcast began as an unfiltered, uncensored, and quite often explicit take on dating, relationships, and modern womanhood. It quickly gained a cult-like following among Gen Z and millennial women.

But the true power move for Alex came in 2021 when she signed a record-breaking $60 million deal with Spotify, solidifying Call Her Daddy as one of Spotify’s most lucrative exclusive podcasts. This was an ultimate growth move for Alex moving away from crude shock value content to authentic interviews with cultural figures, celebrities, and mental health professionals.

Today, Call Her Daddy is much more than a podcast – it is a media franchise brand. Now under her production label Unwell, Alex is expanding to new formats and content, supporting up-and-coming women creators, and pursuing scripted projects. She secured brand deals, merchandise and live show deals, making her one of the richest creators in the digital media space.

With an estimated net worth of $55 million and a following of over 25 million followers and listeners, Alex Cooper is not only unapologetically herself but also once again pushing past boundaries in a female-owned space dominated by male voices. She quickly became an authority in podcasting, content creation, and branding, and stands alone among the richest creators and ofcourse on of the best creators in the world.

💃 6. Charli D’Amelio – The First TikTok Superstar

Charli D’Amelio’s rise in the creator economy, is truly unprecedented. She went from posting casual TikTok dance videos with friends in 2019 to becoming the most followed TikTok account just a year later. Charli’s dance moves, authentic self, and girl-next-door image quickly developed a meaningful connection with millions of young users, especially Generation Z consumers.

However, Charli D’Amelio was not just viral fame; she was good at turning her platform into a sizeable business machine. Along with her family, she starred in the Hulu reality show “The D’Amelio Show,” was seen in fashion and beauty collaborations, co-founded a clothing line, Social Tourist, and secured partnerships with major companies like Dunkin’, Morphe, and Prada.

Her story illustrates how young creators can dominate not only digital spaces but also traditional media and commerce. With over 200 million followers and an estimated net worth of $50 million, she is indisputably and definitively regards of one of the richest creators, and continues to be one of the best creators when it comes to brand loyalty, consumer-power, and fan loyalty.

🎤 7. Matt Rife – Comedy’s Viral Renaissance

Matt Rife exemplifies the fact that even timeless art forms such as stand-up comedy can be completely jump-started with the growing teams of content makers. While Matt Rife began – as many others did – performing in clubs around age 17, he did not have a career into, until his TikTok and Instagram clips of his improv crowd work went in viral.

Matt has achieved national and international fame practically overnight because of his relatable sense of humor, effortless confidence onstage, and authenticity in engaging audiences. Oftentimes, within a matter of hours, his videos and clips rack up millions of views collectively. In 2023, he signed an exclusive deal with Netflix, started touring all over the world, and began selling out arenas with ease- something today in comedy requires a special skill set. Today, he is one of the richest creators in comedy.

He’s also creatively USING his popularity to sell merch, digital specials, and affiliate brand deals, converting his laughs into true business. With an estimated net worth of $45 million and 20+ million followers, Matt Rife is now one of the best creators marrying entertainment, with digital reach, and live performance. He is a true example of how stand-up artists can not only survive but thrive in the content creator ecosystem, making him one of the richest creators in comedy today.

🔬 8. Mark Rober – The Engineer Who Made Science Go Viral

Mark Rober has become a household name for making science fun, engaging, and accessible to everyone. He worked as an engineer at NASA and Apple and started a YouTube channel to document and share creative builds and scientific experiments – along the lines of designing glitter bomb traps for package thieves and obstacle courses for squirrels.

What makes Mark unique is his ability to take captivating stories around complicated ideas. Not only are his videos jam-packed full of educational merit, they are also fun and entertaining enough to attract audiences of all ages. Mark’s videos are utilized by schools, parents, and science communicators to educate people every day.

Mark is also the co-founder of CrunchLabs, a subscription-based STEM toy company, and has partnered with several nonprofits to help promote STEM education. With over 50 million followers and a reported net worth of $40 million, he is not just one of the best creators creating educational content, but he also a catalyst for promoting smart entertainment, and one of the Richest creators in that niche.

🎭 9. Druski – Comedy’s Digital Disruptor

Druski, a.k.a. Drew Desbordes, is emerging as one of the more impactful creators in the comedy space. He rose to fame on Instagram and Twitter posting relatable absurdist sketches that depicted real-life situations- awkward moments in life, cliché sports jargon, hyperbolic rappers and both him and the creators made it funny, we all have funny stories! Druski offers comedy on real-life moments essentially without any real stakes; it is his delivery and personas that truly make it a one-of-a-kind experience and have created “internet gold”.

Druski’s meteoric rise came in the midst of the 2020 lockdowns with “Coulda Been Records” that exploded and went viral. What started as his parody of record label auditions quickly turned into a cultural phenomenon. What he did for that sketch, he took that concept and created a live comedy tour, started brand deals with companies and artists alike, including real-life applications with artists Drake, Jack Harlow, and J. Cole.

These days, Druski is doing more than comedy – he is re-shaping digital culture. With over 15 million followers and a multi-faceted brand including live shows, Youtube, TikTok and fashion, he has managed to carve out a pop culture lane completely his own. He has also been reported to be worth over $35 million and continues to be able to build that number even higher establishing him among the richest creators in comedy – and showing that originality and timing means everything.

Druski’s rise is a testament to how talent and timing can place you among the richest creators.

🤐 10. Khaby Lame – The Silent Star Who Spoke to the World

Khaby Lame became a worldwide phenomenon without ever saying a word. Born in Senegal and raised in Italy, Khaby started posting reaction videos to TikTok in 2020 after losing his job during the pandemic in a factory. His deadpan reactions mocking the overly complicated “life hacks” that went viral online sparked a global phenomenon that transcended culture and language. 

What differentiated Khaby was his ability to appeal to everyone. People didn’t need to speak the same language for his reactions to be digestible by everyone, which is likely why he became one of TikTok’s most-followed creators of all time with over 250 million followers combined across platforms.

Since then, Khaby has parlayed his fame into high-end fashion collaborations (with brands such as Hugo Boss), sponsorship deals, and global appearances. Although he has remained relatively quiet, he is establishing a huge business. His humbleness, reliability, and creativity make him one of the richest creators the internet has ever seen!

With a net worth of $30 million, Khaby Lame is among the richest creators globally—proof that authenticity and simplicity can still win in an often noisy digital world.

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Final Thoughts

These very richest creators signify a significant milestone in the history of the global economy. Audiences are no longer simply watching television or flipping through magazines; they are following the lives of digital creators, purchasing their products, and engaging with their content every day. With changing monetization models and access to new platforms, we’re about to see even more incredible growth in the creator economy.

If you’re an aspiring YouTuber or digital entrepreneur, there’s no better time to learn from the best creators in the world. These 10 creators represent inventiveness, grit and the ability to tell a story across a digital platform.

Watch these names. They aren’t just culturing the internet – they’re culture bound to shape the future.