Samsung Showcase at CES 2026 was pretty much a statement of intent where the company is essentially baselining the next phase of consumer technology with adaptive displays, AI, assisted productivity, and a super tight ecosystem. Samsung didn’t just scatter its product category announcements with separate narratives. It showed a connected vision where laptops, TVs, and smart home devices collaborate intelligently.
A star moment of the Samsung Showcase CES event was the launch of the Samsung Galaxy Book6 series, which the company claims to be its most advanced laptop line-up ever, featuring next generation on, device AI capabilities and Intel’s new processors. In the meantime, Samsung has yet again proven its mastery in the display area by exhibiting its brightest, boldest, and most visually intelligent screen innovations ever presented at CES.
Samsung Galaxy Book6 Series
Samsung Galaxy Book6 line-up was unveiled officially by Samsung at CES 2026 and it comprises:
- Galaxy Book6 Ultra
- Galaxy Book6 Pro (14 & 16)
- Galaxy Book6 (Standard model)
The cores inside these laptops are Intel Core Ultra Series 3 processors based on Intel’s 18A process and they come with upgraded Neural Processing Units (NPUs) capable of 50 trillion operations per second (TOPS), thus enabling powerful AI tasks to be performed directly on the device. It was revealed by Samsung that the Ultra models will also support optional NVIDIA RTX 5060 and 5070 laptop GPUs, which will make the devices a good fit for creative professionals and high end workload users.
AI Features Showcased
- Samsung incorporated Galaxy AI into the Windows workflows and showed the following features:
- Natural language search and intelligent lookup
- AI image cutouts and background removal
- Suggestions in real time based on content
- Quick Share among Galaxy devices
- AI, generated summaries of notes and content
- Processing on the device for speed and privacy
Display Technology
- Dynamic AMOLED 2X displays all over the series
- Suitable refresh rate for UI and media interactions
- Thin profile, light weight, and enhanced cooling system
- Vapor chamber + twin fan cooling system for stable performance
Availability
Samsung stated that the Galaxy Book6 series will first be made available for shipping in late January 2026 in select markets worldwide, and then there will be a wider availability.
Samsung Showcase Their Micro RGB Display
Samsung Display didn’t limit their discussion exclusively to screens, they even demonstrated them at a large scale. The highlight was the massive 130, inch Micro RGB AI, Enhanced TV, which is one of the biggest consumer display panels at CES 2026. The television changes the visuals to suit the type of content and ambient light of the room, micro, pixel level color blending and AI brightness mapping being the technologies used for this feature. To stress how much more comfortable displays are with display intelligence, Samsung has set comfort as priority over specification junking.
Smart Display Features
- AI, powered brightness and tone mapping
- Voice, based live interpretation and multi, language assistance
- Ambient wallpapers that adapt to home lighting and surroundings
- Extremely thin bezels for a premium, floating, screen feel
- One of Samsung’s brightest panels ever shown at CES
Samsung unveiled an OLED TV, touted as the world’s brightest OLED screen at the event. The panel not only produced great luminance but also preserved contrast sharpness thus, illustrates Samsung’s progress in OLED efficiency and peak brightness engineering.
SmartThings Ecosystem
At the 2026 CES, Samsung had increased the SmartThings platform, their smart home ecosystem, which they had been constantly enhancing since first launching at earlier CES events. The company emphasized cross, compatibility and automation between connected devices.
Among the showcased ecosystem investments were:
- Compatibility for all smart devices via the Matter protocol
- Home scene automation based on AI
- Extended control interfaces from phones and tablets to TVs and household appliances
- Energy, aware automation that saves energy by adapting to usage patterns
- Presence, based triggers for lighting, HVAC, and entertainment systems
Samsung tells its story through simple, visual examples of the everyday use of technology and the combination of lifestyle with smart technology segments without any disruption to life.
Software & UI Experience
Samsung stated that devices they unveiled at CES 2026 are equipped with the latest version of One UI that has been enhanced for bigger screens and foldable/expandable interfaces. The UI presentations highlighted features such as split screen functionality, dynamic widget sizes, and AI powered hints which are designed to be part of the experience naturally rather than being a separate layer over the operating system.
Samsung’s CES 2026 event essentially reiterated the company’s image that it is a leader in display technology, which, however, is now equally focused on device AI, productivity, first laptops, and a unified smart ecosystem. The Galaxy Book6 Series demonstrated that Samsung is not only keeping pace with other laptop manufacturers, but is also setting new standards for expectations as to how AI can be a helping hand in learning, searching, and creative processes without necessarily being dependent on the cloud.
The 130 inch Micro RGB and world’s brightest OLED panels demonstrated that Samsung continues to be the main player in the future of screen innovation, but now with a new element, the focus on comfort through intelligence. At the same time, the enhancements in SmartThings have given the message that Samsung desires to be the mainstay of global smart living where all devices act like parts of one system rather than individual products.
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